There are many mid-range music directors who deliver good albums, but they often fail to reach the next level.
Opportunities may come, but they don't always capitalize on them. That is why names like Thaman and DSP are still frequently heard.
Their reputation helps them secure good amounts for audio rights, which is why producers continue to work with them.
In the past, Anup Rubens rose to prominence with some great albums for Nagarjuna's films.
However, he couldn't sustain that momentum and remained stuck at a certain level, and not moving forward.
Similarly, Mani Sharma's son Mahathi Swara Sagar gave good albums but struggled to maintain consistency.
He even got a Megastar film but couldn't prove himself enough, which led to him falling behind.
Now, it's Bheems' turn. He delivered a blockbuster album for Dhamaka, and this Sankranthi, he competed with Thaman by giving three great songs for the film Sankranthiki Vastunnaam.
Director Anil Ravipudi is set to make his next movie with Megastar, and there’s a chance for Bheems to move forward with this project. Even Megastar supports new talent.
However, it's up to Bheems to make the most of this opportunity. If he uses this one chance wisely, Bheems could propel himself to the next league.