Andhra Pradesh Tourism Minister Kandula Durgesh has stirred controversy with his recent proposal to introduce alcohol-serving shacks along the Rushikonda beach stretch.
Speaking at an event celebrating the return of Rushikonda’s coveted Blue Flag status, Durgesh revealed he had discussed the idea with Chief Minister N. Chandrababu Naidu as a move to attract international tourists.
While the beach's Blue Flag certification marks a win for environmental and safety standards, the minister’s suggestion has raised several red flags.
Critics have questioned the push for alcohol sales when basic amenities are still lacking on the beach.
The proposal has sparked a broader debate: do international tourists really come to Indian beaches for booze? Or is the state prioritizing the wrong kind of appeal in its quest to boost tourism?