The world is rapidly shifting toward digital media, leaving traditional platforms struggling to survive.
Despite claims of a post-pandemic resurgence in print and TV media, the numbers tell a different story.
Print remains in decline, with only politically-backed newspapers managing to sustain operations — though breaking even is out of reach.
More significantly, digital media is now overtaking television itself. Advertising revenue for digital platforms has already surpassed TV.
OTT consumption has surged, and audiences are moving away from traditional television. Even major movie premieres on TV are failing to attract viewers.
Networks are adapting — ETV Win, for instance, prioritizes its app over TV broadcasts. News channels face an even tougher reality.
Indians spend nearly six hours daily on smartphones, making digital the prime target for advertisers. Meanwhile, live events and online gaming ads are seeing massive growth.
Amidst this huge media revolution, it is noted that even FM radio is still surviving as the smallest player in the entire media ecosystem.
With many players in the market, listeners are mostly restricted to in-car FM radio, while almost the negligible number listens to FM radio at home.
By 2027, India's media and entertainment industry is expected to hit Rs3 lakh crore, cementing digital’s dominance.