The Telugu film industry is currently facing a rough patch, with the box office experiencing a prolonged dry spell. None of the recent releases have managed to sustain a strong run in theaters.
While Mad Square initially emerged as a hit, its momentum faded within four to five days. Court, presented by Nani, found some traction in urban centers but failed to make a broader impact.
Over the past two months, not a single film has enjoyed a consistent run across all centers in the Telugu states.
Even with the crucial summer holiday season underway, theaters in both Telangana and Andhra Pradesh are struggling with low footfalls. Much-anticipated releases like Jack failed to deliver.
Now, all eyes are on this weekend’s releases — Tamannaah’s Odela 2 and Nandamuri Kalyan Ram’s Arjun S/O Vyjayanthi.
Both films have generated decent buzz and have been aggressively promoted. Tamannaah has been actively promoting her film in both the Telugu and Hindi markets.
Kalyan Ram, along with veteran actress Vijayashanti — who plays his mother in the film — has also given several interviews to boost visibility.
The trailers for both films have received a positive response. If all goes well, they could provide much-needed relief to the struggling box office.