The era of fan rallies and movie mania in America appears to be over for Tollywood.
Once resembling Amalapuram or Anakapalle during big film releases, U.S. cities saw Indian students and workers celebrate with slogans, car rallies, and paper-filled theaters. These events boosted overseas collections, especially for mass films.
However, rising concerns have prompted U.S. authorities to crack down. Even minor disturbances or small police cases now risk visa revocation.
With stricter rules in place, slogans like “Jai Balayya” and “Jai Megastar” may no longer echo in American theaters.
Fewer part-time jobs and cautious spending habits mean moviegoers will now choose films selectively.
The days of spontaneous celebrations and million-dollar overseas grosses may be fading fast. Peaceful screenings might return — but at the cost of energy and fanfare.
Adding to the challenge, new regulations under the Trump's policy have limited part-time job opportunities for international students.
This has hit their spending power, affecting overseas box office collections. Fans now opt for selective viewing instead of mass celebrations.
The result? Tollywood’s overseas business, once a major contributor to big film revenues, is now at risk.
Without the fan-driven hype and bulk bookings, especially in the U.S., films may struggle to recreate past success.