While many films depend heavily on aggressive promotional campaigns to make a mark at the box office, some manage to find success more organically-driven by genuine audience appreciation and positive word of mouth.
Gymkhana, a youthful sports entertainer, is a standout example of the latter. Released this Friday, the film has seen a steady rise in collections, gradually expanding its presence in theatres.
There’s no much hype before the release, yet it finds its crowd. Gymkhana taps into targeted audience with precision, offering the kind of humor and energy that strongly resonate with youth, much like blockbuster hits Jathi Rathnalu and MAD.
This summer season has seen a noticeable scarcity of engaging comedy films, and Gymkhana arrives as a refreshing and much-needed addition.
Not only is it a delightful option for moviegoers, but it’s also a welcome boon for theatre owners eager for content that draws crowds.
With exams wrapping up, the timing couldn’t be better—Gymkhana serves as the perfect light-hearted watch for students looking to unwind.
Directed by Khalid Rahman and featuring Premalu fame Naslen in the lead role, the film is enjoying a successful run in theatres, mirroring the reception it received in its original Malayalam release.