The real estate market in Hyderabad is currently down — and that’s a fact. Ask any realtor, and they’ll say nothing is encouraging. However, the Neopolis Brigade project has almost sold out all its units.
This is a high-end, branded vertical gated community project. People seem to be chasing only branded properties and not mid-range sellers.
It’s similar to how people flock to watch big star films but ignore movies featuring mid-range or smaller actors.
In real estate too, wealthy buyers — who can afford multi-crore properties — are quickly snapping up premium projects in Hyderabad.
In contrast, mid-range projects are not getting much attention from the upper-middle and middle-class segments.
The reason? Rich buyers have access to liquid wealth in some form and prefer to invest in branded, large-scale properties. But upper-middle and middle-class buyers rely heavily on home loans and are hesitant to invest now.
Two major concerns hold them back- lingering fears related to HYDRA and worries about job stability due to the rise of AI.
Just like in the US, where big real estate brands like Toll Brothers and Lennar continue to thrive despite economic ups and downs, Hyderabad's real estate market is currently favoring only the big players.