Siddhu Jonnalagadda, who recently faced a setback with JACK, now seems to believe that portraying heroism in a vulgar manner is the key to success.
Leaving success aside, it appears he’s at least trying to grab attention with this approach.
Coming from the Sithara Entertainment banner, the film’s poster has been released with the title 'Badass' — a word that, by its very meaning, isn’t socially appropriate.
Adding to the shock value, the caption above the title reads: “If middle finger was a man.”
This clearly shows that, the producers, have pushed the boundaries of decency in Telugu cinema. How far the censor board will accept this title and caption remains a question.
Ravikanth Perepu, known for decent films like Kshanam, is directing this film.