The Saiyaara team has announced a Day 1 offer- "50% off on tickets (up to Rs 200) at PVR. Use code "SAIYAARA" and let romance take over".
However, such discounts on opening day often raise questions. Offering coupons from Day 1 can create a negative perception — as if the film lacks confidence or ticket demand.
In reality, audiences who truly want to watch a film will pay the full price, especially on the first day.
Believing that discounted tickets will pack theatres is a wrong view. The core audience for Saiyaara appears to be the youth, and the pre-release buzz has been strong in that segment.
Now the real test is whether that hype translates into footfall and collections — and ultimately, whether the film’s content lives up to expectations.
Discounts may attract attention, but in the end, the genuine hype around the film decides the openings and the content influences a film’s fate.