The song from Mass Jathara that goes "Ole Ole" has been receiving flak from netizens for its poor lyrics and distasteful execution.
Bheems Ceciroleo, who is being hailed as a talented music director following Thaman, composed this song and also lent his voice to it.
Lines like "Nee tallini – nee chellini – neeyammani... nee yakkani..." have drawn sharp criticism.
After listening to the song, one netizen commented on Facebook, "I feel it's better Ravi Teja stops doing films."
Many of his followers seconded this opinion without exception, and some even went so far as to curse Ravi Teja for stooping so low at this stage in his career.
"His title is Mass Maharaja, we understand that. But that doesn’t mean he can promote all sorts of vulgarity in the name of mass appeal," lamented another user on a different platform.
On the whole, Ravi Teja and Sreeleela danced together in this song.
Incidentally, Sreeleela's song "Kurchi Madatapetti" from Guntur Kaaram also received similar backlash at the time of its release on YouTube.
Many criticized the title of the song, "Kurchi Madatapetti..." as it is known for a vulgar line that typically follows it — one that went viral online.
However, despite the criticism, the film Guntur Kaaram performed well at the box office, the song became a blockbuster hit, and it was eventually accepted by the audience.
The makers of Mass Jathara seem to be drawing confidence from that example and appear to be unbothered by the flak and negative feedback surrounding the Mass Jathara song as well.