Today, almost all the celebrities in India have wished Prime Minister Narendra Modi on social media. It is true that the majority of them hold great regard for the Prime Minister, and when top celebrities tweeted, the rest naturally followed.
That's not a big deal, of course, but the big thing is releasing videos wishing Modi a happy birthday. Many celebrities who usually keep themselves quiet also came forward with their video wishes. That's the main point to underline here.
But who alerted the top celebrities to release videos on his birthday first? That, of course, was the efficient PR network of the BJP team.
It is a well-orchestrated strategy by the BJP PR network to ensure that celebrities tweet about Modi’s birthday.
Once they received the message, given their existing regard for the Prime Minister, they tweeted with video bytes promptly. If this is the case at the Indian level, the same is applied at a different level in the international circuit as well.
The related external affairs network also alerted the offices of world leaders about Modi’s birthday, resulting in an outpouring of wishes on social media.
This highlights both the effectiveness of the PR network and the respect Narendra Modi commands as a top world leader, leading the largest democracy in the world.