Ram Charan, who dazzled audiences worldwide with his magnetic performance in RRR, has now stepped into the sporting spotlight.
The Archery Association of India (AAI) has named him the Brand Ambassador for the inaugural Archery Premier League (APL), to be held in October 2025 at the Yamuna Sports Complex, New Delhi.
The APL is India’s boldest sporting experiment yet — a franchise-based tournament uniting 36 top Indian archers and 12 international stars, including world’s top-ranked athletes. In a groundbreaking twist, recurve and compound archers will compete together under floodlights, creating a format never before seen in world archery.
For the AAI, signing Ram Charan is more than celebrity endorsement — it’s a strategic leap. With his pan-global fame skyrocketing after RRR, Ram Charan brings unmatched reach and credibility.
“Archery reflects discipline, focus, and resilience — values I truly believe in,” said Charan. “The APL shines a global spotlight on Indian talent, and I’m proud to play a part in inspiring the next generation to dream beyond boundaries.”
With Mega Power Star Ram Charan’s involvement, the APL is no longer just a tournament — it’s a cultural spectacle ready to place Indian archery firmly on the world stage.