Rajamouli is the pride of Indian cinema. He is celebrating his birthday today, and rightly so; he is the man who keeps pushing the boundaries of imagination and filmmaking with every movie he makes.
A true master craftsman, Rajamouli is unmatched in storytelling, emotional impact and perfect pacing. Above all, he is a genius when it comes to marketing his films.
He loves his creations deeply and never abandons them once they are released. To him, the past, present and future of his films coexist.
For instance, Baahubali may be a film from the past, with its first part released in 2015 and the second in 2017, but in 2025, he has once again brought both parts together and re-released them as “Baahubali – The Epic.”
Although Baahubali has been watched countless times on YouTube and OTT platforms, Rajamouli is confident that audiences will return to theaters.
His passion is evident; he has refined the visuals, upgraded the sound design and even added previously deleted scene(s) to give fans a new experience.
But this isn’t driven by passion alone. There’s a masterful marketing strategy behind it. The film is being released across 100 IMAX screens, marking the largest release ever for an Indian or Eastern film in America.
Rajamouli aims to make an impact on Hollywood media ahead of his upcoming film with Mahesh Babu.
Reportedly, he is also planning to collaborate with James Cameron as his distribution partner in Hollywood, and knowing Rajamouli’s ambition, this doesn’t sound impossible at all.
For all this to happen, he is landing 'Bahubali-The Epic' in the USA as a pilot to warm up the atmosphere in Hollywood media with a buzz to his name and work.
Not even top B-school MBAs grasp his marketing maneuvers at first glance; they understand them only as strategies gradually unfold from his camp.
In his 25-year long impeccable career, Rajamouli has never known failure. He has directed 12 films; all superhits, blockbusters and critically acclaimed. Though he began with formula-based films, he soon took daring creative turns;
- Magadheera, a grand folklore epic with a reincarnation theme,
- Maryada Ramanna, a sentimental love story starring a comedian as hero,
- Eega, a completely out-of-the-box narrative featuring a housefly as the protagonist,
- Baahubali, a two-part epic saga that redefined Indian cinema,
- RRR, an audacious blend of history, fiction and patriotism, bringing together the legends Alluri Sitarama Raju and Komaram Bheem which never happened in reality.
Each time, he struck the perfect chord and went beyond expectations.
Initially, RRR was considered less appealing than Baahubali at the time of release. Yet, through Rajamouli’s sheer promotional brilliance, it rose above expectations, even bagging an Oscar for “Best Original Song.”
Now, Rajamouli is all set for his next film starring Mahesh Babu. He imagines big, thinks mammoth, works gigantic and delivers a galactic experience to audiences, filling every Indian with a universe-sized pride.
Today, the entire nation owns him, not just the South. That is the greatness of Rajamouli and the fortune of Telugu cinema.
GreatAndhra wishes Rajamouli a very Happy Birthday on the occasion of him turning 52! May his every endeavor be fructified to the level of his expectation.