We come across several jewelry ads, but none caught attention quite like the Siddhartha Fine Jewelers advertisement, mainly because of the presence of Nandamuri Balakrishna’s daughter, Tejaswini.
She looks graceful and elegant in the ad, which has sparked widespread discussion and quickly gone viral.
Delving into the details, Siddhartha Fine Jewelers is actually part of Tejaswini’s extended family business.
Sreemani Mathukumalli, one of the three owners, is Tejaswini’s mother-in-law, the mother of MP Bharat Mathukumalli and daughter-in-law of the Late MVVS Murthy. It is reported that Sreemani holds a 50% stake in the company.
One of the other partners, Nagini Prasad Vemuri, is a trained and acclaimed jewelry designer.
Overall, the advertisement stands out for its finesse and high production quality, with the involvement of top technicians like music director S.S. Thaman, editor Navin Nooli, choreographer Brinda Prasad, cinematographer Ayanka Bose and art director Avinash Kolla.