Despite sky-high expectations, Pawan Kalyan’s OG has turned out to be a major disappointment at the Indian box office.
What began as one of the most eagerly awaited Telugu films in recent times has now wrapped up its theatrical run as a loss-making venture, shocking both trade circles and fans.
The film had everything going for it; massive pre-release buzz, a record-breaking opening, and Pawan Kalyan’s star power.
However, after a thunderous start, OG quickly lost steam as mixed reviews from critics and audiences derailed its momentum.
Even in its core Telugu markets, the film couldn’t maintain traction, ultimately ending up as a losing proposition for buyers.
According to trade sources, the film failed to achieve breakeven in all territories across Andhra Pradesh and Telangana.
In the Nizam region, OG’s theatrical rights were sold for â¹55 crore, but it earned a share of only â¹48.5 crore. In the Ceded region, it collected around â¹17 crore, falling short of its â¹20 crore breakeven target.
Losses were steeper across Andhra Pradesh. In Uttarandhra, the rights were valued at â¹20 crore, but the film managed just â¹16 crore.
Guntur buyers paid â¹13 crore for the rights, but the share closed at â¹10.6 crore.
In West Godavari, OG ended its run at â¹8.8 crore against a target of â¹10 crore, while in Nellore, it fetched â¹4.7 crore compared to its â¹6 crore valuation.
The Krishna district share was around â¹9.7 crore, still below the â¹11 crore breakeven mark.
Even in East Godavari, distributors recorded similar losses.
Despite a promising start, OG’s failure to sustain interest and its mixed word-of-mouth once again prove that hype alone can’t guarantee box office success.