The buzz around Mega Power Star Ram Charan’s upcoming Pan India film Peddi has just peaked with the dazzling promo of its first single, Chikiri Chikiri.
The short video kicks off the musical promotions in style, with director Buchi Babu Sana pitching the song’s idea to music legend AR Rahman.
Buchi Babu reveals that the scene unfolds when the hero, living in the mountains, sees this girl for the first time.
A moment of instant admiration that blooms into rhythm and dance. His charming habit of calling girls Chakiri forms the heart of this vibrant number.
The clip teases Rahman’s pulsating beats and gives fans a glimpse of Ram Charan setting the floor ablaze with his signature grace and energy.
Charan appers in a completely rigged avatar. It’s a perfect blend of Buchi Babu’s vision, Rahman’s world music magic, and Charan’s star power.
With the lyrical video dropping on November 7th, Chikiri Chikiri is set to become the anthem of the season.
Produced by Satish Kilaru under the Vriddhi Cinemas banner, Peddi is gearing up for a grand theatrical release on March 27th.