India has emerged as the fastest-growing alcohol market among major global economies in 2025, according to a Times of India report.
The country’s rising disposable income, rapid urbanization, and shifting social norms have contributed to a sharp increase in alcohol consumption across demographics.
Industry experts say India’s alcohol market is expanding faster than ever before, fueled by strong demand for premium spirits, craft beers, and flavored beverages.
The post-pandemic rise in social drinking and the growing acceptance of alcohol among younger consumers—particularly in metropolitan cities—have further boosted sales.
As per global projections, India is on track to become the world’s fourth-largest alcohol market by 2027, overtaking Japan. By 2033, it is expected to surpass Germany to claim the third spot, trailing only China and the United States.
Market analysts note that while per capita alcohol consumption in India remains relatively lower compared to Western countries, the sheer scale of its population and rapid growth trajectory make it one of the most lucrative markets globally.
Domestic brands, especially in whiskey and beer segments, are witnessing record demand, while international liquor giants are ramping up investments and local partnerships to capture a larger share of the booming market.
With changing lifestyles, rising aspirations, and evolving consumer tastes, India’s alcohol industry is set to play a major role in shaping global beverage trends over the next decade.