Chai Bisket, a well-known name in digital entertainment, has launched Chai Shots, which they say is India’s first OTT platform made only for regional short-series in vertical video format. It is designed mainly for smartphone users.
Chai Shots offers episodes that are less than two minutes long. These quick stories are perfect for short breaks- during travel, chai time, or any free moment in the day.
The platform is backed by Info Edge Ventures and General Catalyst, who were behind some of the biggest startups like Zomato, Policybazaar, Airbnb, Canva, CRED & Zepto right from their early stages. Chai Shots aims to change the way India watches entertainment. Instead of endless scrolling, it wants to give people short, high-quality stories.
Chai Shots, in a revolutionary move, announced 20 crores for backing 200 creators. This is a move by them to find the right talent and give wings to creators who can kick off their careers in the vertical format of entertainment.
This is a golden chance for creators since they now have an opportunity to reach any person with a mobile in hand.
It was announced at a grand event with Rana, Mythri Ravi and top investors gracing the event.
Rana Daggubati praised the platform for its fresh approach to vertical storytelling and called the founders true disruptors of the Telugu entertainment space.
Chai Shots launches with 75+ original shows across romance, crime, horror, and thriller genres. It starts with Telugu content but is already working on shows in Hindi, Tamil, Malayalam, Kannada, Marathi, Bengali, and Assamese.
With this platform, the company wants to help make Hyderabad a major hub for India’s next entertainment revolution.
Chai Shots is available for download on Google Play Store and App Store.