Producer TG Vishwa Prasad revealed that The Raja Saab began as a simple horror comedy but evolved into a large-scale horror fantasy over three years of development.
The film, releasing on January 9 with premieres from January 8, features massive sets and a scale rarely attempted in Indian cinema.
He highlighted that the film balances horror, comedy, romance, action, and emotion, ensuring broad appeal during the festive season.
According to him, the final 40 minutes deliver a global cinematic impact, with additional fantasy elements added specifically to enhance the Sankranthi experience.
Discussing the release strategy, Vishwa Prasad stated that The Raja Saab will open in over 4,500 screens in North India, with strong presence across Telugu states and Karnataka.
Despite stiff festival competition, he confirmed that the film will secure prominent screens from January 8th to 11th.