There was an uproar from two days over the possibility of H1B visa holders returning to India in a mass exodus.
New rules and proclamations in the USA have created uncertainty about their future abroad, sparking widespread concern among professionals and their families.
Amidst this chaos, a Hyderabad-based real estate firm, quickly seized the moment.
The company released a brochure with the headline, “Exciting News For All H1B Returns”, and a caption reading, “Worried about missing US lifestyle in India?”
The ad clearly positioned its properties as the solution for returning professionals, cleverly tapping into their anxieties.
The move has amused many online, with comments highlighting how Hyderabad real estate marketers seem faster to respond than even President Donald Trump.
It’s a humorous yet sharp example of how businesses can swiftly capitalize on current events, blending marketing with timely social commentary.