Reports are circulating about the massive budget behind SS Rajamouli’s grand announcement event for his upcoming film Varanasi, held yesterday at Ramoji Film City.
Some industry sources claim the event cost an astonishing Rs 15–16 crore, while others argue that this figure is exaggerated and that the actual spend was closer to Rs 10 crore.
Either way, the scale of the event was undeniably huge and clearly designed to leave a strong impression.
Interestingly, the producer is said to have recovered around Rs 5 crore through advertising revenue shared by JioHotstar for broadcasting the event.
Sources supporting the higher estimate say the Rs 15 crore figure includes the remuneration of the stars who attended.
However, those backing the lower number believe actors do not charge separately for event appearances; instead, promotional participation is generally included in their original agreement when they sign the film, so no additional payment is required.
Regardless of which figure is right, one thing is certain; Rajamouli has once again showcased his mastery in film promotions.
With just this first event, he has proven the strength and pull of his brand all over again.