The heavy rush to theatres during the Sankranthi season in Tollywood is not difficult to understand. It is the biggest period for film viewing in the Telugu states.
Families come together in large numbers during the holidays, and going to the cinema becomes a common outing.
This festive mood continues for several days, which helps films get steady collections from morning shows to late nights.
However, this does not mean that every hero depends only on Sankranthi for success.
Many stars have the ability to score good openings and strong runs in other months as well. They release their films in different seasons and still perform well at the box office. The festival window is an advantage, but it is not the only path to success.
At the same time, some actors and producers prefer this season because it offers a safer environment.
The presence of family audiences, the holiday atmosphere, and the tradition of big releases create a strong support system. Even average content can sometimes get better footfall due to the festive momentum.
When asked about this, an industry insider said, “Sankranthi season is for reserved category heroes who are not confident of scoring in the open category.”
To explain, Sankranthi works like a reserved category for the heroes who are not confident of scoring in off season.
Those who are confident about their market strength can release anytime, while others aim for this season to ensure better visibility and collections.
That is the main reason for the traffic of big releases every year.